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本书是国外优秀职业教育资源教学用书,采用原版影印与编译相结合的方式出版。本书采用四色印刷。  本书用简明的语言和翔实的案例介绍了电子商务的基础知识及各组成部分。主要内容包括:电子商务基础、电子商务的项目选择、电子商务的市场分析、电子商务应用、支付系统、安全问题、客户服务等内容。  本书配有大量教学辅助资源,可通过网络查询或直接使用。本书适用于高等职业学校、高等专科学校、成人高校,以及本科院校及二级职业技术学院、继续教育学院和民办高校计算机及相关专业使用。
Unit A: Understanding E-Commerce Basics
Defining E-Commerce
Exploring Internet History
Exploring E-Commerce Development
Understanding the Self-Serve Economy
Defining Business-to-Business E-commerce
Defining Business-to-Consumer E-Commerce
Identifying E-Commerce Stages
Analyzing E-Commerce Processes
Exploring Online Stores
Identifying E-Commerce Challenges
Exploring E-Commerce Opportunities
Focus: Proposed Internet Principles
Review
Independent Challenges
Up to Date
Visual Workshop

Unit B: E-Commerce Options
Identifying Options
Reviewing Features
Understanding Internet Access
Reviewing Web Hosting Vocabulary
Identifying Entry-Level Options
Understanding Storefront Services
Understanding Software Options
Exploring Storefront Software Packages
Exploring E-Commerce Developers
Understanding E-Business Solutions
Focus: Online Business Activities
Review
Independent Challenges
Up to Date
Visual Workshop


Unit C: Exploring Marketing Issues
Identifying Marketing Issues
Understanding Market Research
Collecting Customer Data
Understanding Domain Names
Exploring Advertising Options
Understanding E-Mail Marketing
Exploring Search Engines and Directories
Monitoring Customers Visits
Exploring Incentives
Focus: Controversial Marketing Topics
Review
Independent Challenges
Up to Date
Visual Workshop

Unit D: Planning and Development
Determining Goals
Exploring International Issues
Identifying Planning Stages
Allocating Resources
Exploring Site Maps
Developing Contents
Exploring Web Site Design Principles
Defining Web Site Design Tools
Defining Web Page Programming Tools
Defining Data-Processing Tools
Focus: Learning HTML and JavaScript
Review
Independent Challenges
Up to Date
Visual Workshop

Unit E: E-Commerce Components
Understanding Navigation Aids
Exploring Navigation Aids
Identifying Web Site Search Tools
Understanding Databases
Understanding Forms
Identifying Ordering Methods
Understanding Shopping Carts
Exploring Checkout Procedures
Identifying Shipping Options
Monitoring Speed Issues
Focus: Is Internet Retailing Doomed?
Review
Independent Challenges
Up to Date
Visual Workshop

Unit F: Payment Processing
Defining Electronic Payments
Exploring Electronic Payments Issues
Identifying E-Payment Options
Exploring E-Cash
Understanding Credit Card Issues
Defining Merchant Accounts
Exploring Online Payment Services
Understanding Transaction Processing
Identifying Taxation Issues
Understanding Taxation Requirements
Exploring M-Commerce
Focus: M-Commerce Issues
Review
Independent Challenges
Up to Date
Visual Workshop

Unit G: Security Issues
Defining Security Issues
Identifying Security Threats
Exploring Consumer Security Issues
Exploring Business Security Issues
Identifying Security Procedures
Understanding Encryption
Understanding Digital Certificates
Defining SSL and SET Technologies
Exploring Authentication and Identification
Exploring Security Providers
Exploring Privacy Policies
Defining Legal Issues
Focus: Biometrics
Review
Independent Challenges
Up to Date
Visual Workshop

Unit H: Customer Service
Defining Customer Service Issues
Identifying Customer Service Options
Developing FAQs
Understanding E-Mail Support
Exploring Live Help Services
Understanding Customer Discussion Forums
Exploring Value-Added Options
Focus: Backend Integration
Review
Independent Challenges
Up to Date
Visual Workshop

References
Endnotes
Project Files List
Glossary
Index

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