飞速星空

您的位置: 下载首页 → 电子书 → 《国际商务英语(GUOJI SHANGWU YINGYU)》电子版

跳到下载链接 《国际商务英语(GUOJI SHANGWU YINGYU)》电子版

软件简介


21世纪高等院校经济类与管理类教材。希望本书能够成为财经类各专业广大师生的良师挚友。
CHAPTERⅠ INTERNATIONAL BUSINESS ENVIRONMENT
SECTION Ⅰ THE ECONOMIC ENVIRONMENT
1.ECONOMIC SYSTEMS
2.ECONOMIC DEVELOPMENT
3.GLOBALIZATION
SECTION Ⅱ THE POLITICAL ENVIRONMENT
1.POLITICAL RISKS
2.MANAGING POLITICAL RISKS
SECTION Ⅲ THE LEGAL ENVIRONMENT
1.LEGAL SYSTEMS
2.HOME COUNTRY LAWS
3.HOST COUNTRY LAWS
4.INTERNATIONAL LAWS
SECTION Ⅳ THE PHYSICAL ENVIRONMENT
1.LOCATION
2.TOPOGRAPHY
3.CLIMATE
CHAPTER INTERNATIONAL STRATEGIES AND MANAGEMENT
SECTION Ⅰ UNDERSTANDING INTERNATIONAL STRATEGIES
1.INTRODUCTION
2.KEY ELEMENTS OF STRATEGY
3.GLOBAL STRATEGY
SECTION Ⅱ UNDERSTANDING THE FUNCTIONS AND ROLES OF MANAGEMENT
1.THE SCOPE OF MANAGEMENT
2.THE FOUR BASIC FUNCTIONS OF MANAGEMENT
3.INTERNATIONAL BUSINESS OWNERSHIP
SECTION Ⅲ UNDERSTANDING EMPLOYEES IN ORGANIZATONS
1.THE IMPORTANCE OF SATESFACTION AND MORALE
2.MOTIV ATION THEORIES
3.STRATEGIES FOR ENHANGING JOB SATESFACTION
SECTION Ⅳ UNDERSTANDING ORGANIZATIONAL STRUCTURE
1.INTRODUCTION
2.FACTORS TO BE CONSIDERED IN DEVELOPING
3. CHAIN OF COMMAND
SECTIONⅤ CULTURAL DIFFERENCES IN MANAGEMENT
1.TNTRODUCTION
2.THE IMPACT OF CULTURAL DIFERENCE
3.COPE WITH CULTURAL DIFFERENCE
CHAPTERⅡ hUMAN RESOURCE AND SELECTION
……

网友留言